Many credit unions and credit union officials (including me) have believed that offering fair and “good value” products and services to members and potential members should convince those members and potential members to use the credit union. While, it still seems to me that should be the case, I have concluded that it is not.
Increasingly as everyone is bombarded with advertising and information (of varying degrees of truthfulness), it is much more difficult to get noticed. We might, for example, be offering a great deal (rates and terms) on car loans - but when the member has to get through the “encounter” with the dealer’s F&I (Finance and Insurance) person, they often finance the car on the spot from the dealer financing.
There is still lots of information/advertising on the old standbys of radio and TV, but now emails, telemarketing calls, text messages, Twitter, facebook, and a few more. I believe accuracy and “full disclosure” of this method of advertising/communication suffer greatly - but that is a “fact of life” today.